I was going to post about the Business of Blogging. Because I was talking to someone this morning and his company is eager to promote their products utilizing mom bloggers. I'm a former brand marketer for a Fortune 500 company; our research department espoused that advertising dollars were better spent on young adults, particularly young adult males. So it just tickles me that brands are clamoring for the mom blogger seal of approval. A delicious turn of events.
Anyway, delicious, yes, BEETS. I'm from a large family and the only one of all my sisters and brothers to like beets is me. We had a sizable garden out in the way back, and besides the usual carrots, corn, cucumbers, even rhubarb, we had beets. And I was the only kid that ate them. I like to categorize people, not to exclude, but because it makes them more interesting. First we start off with all Girls, then narrow the group to Girls who Sewed Their Prom Dress, then further still: Girls who can Throw a Baseball but not like a Girl. Toss in Girls who Can Launch a Mom-centric, Irreverent Apparel Business with a College Friend and Girls who Like Beets, and now I'm the only girl standing.
Turns out they're awfully good for you, too.
In my 20s and 30s, my beet consumption was limited to store bought, in cans - sometimes whole, sometimes sliced, but never salted - until this year.
There's a 200 year old, 23 acre farm in our town. It was a working farm but in 1999 had become protected open space with historical buildings. Then, last year, the trust that manages the farm hired a farmer. What used to be sheep pastures turned out a glorious harvest of beans, kale, heirloom tomatoes. And beets. The farm stand is open on Thursdays and Sundays, and I bike nine miles round trip to buy those beets. Just enjoyed the most recent batch before I typed this post.
And guess what? My daughter is the only one who will devour them with me.